Kolkata-based FMCG major Emami Ltd has entered the Rs 2,000-crore deodorant space with 'HE' brand. The company has signed Bollywood actor Hrithik Roshan as its brand ambassador. Deodorant, despite being a cluttered category, is still the largest and fastest growing in the male grooming segment clocking double-digit growth says Sachin Karpe.
No comments:
Post a Comment